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Electra 3
is coming back.
You can get it first.
Every time it comes back, there’s one question: will you get yours before it sells out?
Sold out in 2023. Sold out in 2024. Last season it lasted until March, the longest it has ever lasted, and it still ran out.
This time, you can try before everyone else.
Three seasons, three sell-outs
3/3
Getting one has never been easy.
Last season, Electra stayed available longer than ever and it still sold out. Electra 3 returns on October 22nd. Get yours 24 hours before everyone else.
Reaction time
Can you beat Electra 3?
Let’s see how quickly you react to a change in light.
Tap to start the clock. Tap again the moment you think the lens has cleared. As fast as you can.
Standard
photochromic
Your time
Electra 3
Your time: 0.00s. Not bad — but Electra 3 only ever says "under a second". The real number is smaller than you think. Your time: 0.00s. Electra 3 does it under a second, by itself, every time the light changes.
Electra 3 is about 1× faster than you — and it does it on its own, at every change of light, for the whole run.
Unlock the real number. Same email puts you on the Early Access list.
Enter an email to see the number.That address does not look right.Something went wrong on our side. Try again in a moment.No answer from the server. Check your connection and try again.Still sending. One moment.
Free. No purchase required. Unsubscribe whenever.
You're in
You've also been added to Early Access.
- 01
Find the surprise in your inbox
We've just emailed you the surprise reserved for the first 50 buyers. Make sure it arrived: without that email you won't be able to access Early Access. Can't find it? Check Spam and Promotions.
- 02
Opening-day instructions
On 21 October, before Early Access opens, you'll receive the instructions to get in and secure your Electra 3 before it sells out.
What early access actually is
One day earlier.
First pick of the batch.
01
24 hours before everyone else
You’ll receive a private link to purchase Electra 3 one full day before its public launch.
02
First pick of the batch
Colours are sold in the order purchases are made. Early Access gives you the widest choice.
03
No commitment
Signing up is free and reserves nothing. You’ll receive the link, then decide whether to use it.
50
Only for the first fifty.
There’s another reason to be fast.
We’ve prepared something special for the first 50 people who complete their Electra 3 purchase during Early Access.
We’re not revealing it here.
Sign up and check your confirmation email to discover the surprise.
Electra 3
One lens.
Every condition.
What you are queuing for.
IRID® technology
The electronic lens automatically adjusts its tint to ambient light in less than one second.
The right tint, before you even think about it.
No batteries
Powered by light. No charging, no buttons, nothing to manage.
One less thing to charge. One less thing to remember.
218° field of view
Even wider peripheral vision, so you can see more of everything around you.
More vision. Fewer blind spots.
New fit
Electra 3 has been redesigned for greater comfort and a more natural fit—even on the longest days.
Comfort from the first lift to the last run.
From bright sun to overcast skies
No stopping. No swapping lenses. No second thoughts.
Leave the spare lens at home.
EARLY ACCESS OPENS IN
Be ready before everyone else.
When the timer reaches zero, Early Access begins
Join the list and we’ll email you everything you need to purchase Electra 3 24 hours before the public launch—plus reveal the surprise reserved for the first 50 buyers.
Sending
Early Access is yours
You're in.
Signed up as
- 01
Find the surprise in your inbox
We've just emailed you the surprise reserved for the first 50 buyers. Make sure it arrived: without that email you won't be able to access Early Access. Can't find it? Check Spam and Promotions.
- 02
Opening-day instructions
On 21 October, before Early Access opens, you'll receive the instructions to get in and secure your Electra 3 before it sells out.
Enter your email.That address does not look right.Something went wrong on our side. Try again in a moment.No answer from the server. Check your connection and try again.Still sending. One moment.Sent again. Give it a minute, and check Spam and Promotions.
Enter your email.That address does not look right.Something went wrong on our side. Try again in a moment.No answer from the server. Check your connection and try again.Still sending. One moment.
Questions
Before you ask.
How does early access work?
You get a personal link that lets you buy Electra 3 twenty-four hours before the shop opens to everyone else.
Does signing up cost anything?
No. It is free and it commits you to nothing.
Why does a day matter?
Electra has sold out three seasons running and the first batch is limited. A day is the difference between choosing and settling.
Does signing up reserve a goggle?
No. It is not a pre-order. You get to buy first, while stock lasts.
When exactly can I buy?
The countdown points at the opening of early access. Shortly before it, you get the link and instructions by email.
What happens right after I sign up?
You receive a confirmation email with your instructions and the reveal of what the first fifty buyers get.
What do the first fifty get?
It is still a surprise. It goes to the first fifty completed Electra 3 orders placed during early access. The confirmation email tells you what it is.
How are the first fifty counted?
By the order in which purchases are completed and payment is confirmed during early access. Being on the list is not enough: you must be among the first to buy.
What if I am not in the first fifty?
You keep the part that matters: buying Electra 3 a day before everyone else.
Am I obliged to buy?
No. You get access, then you decide.
What makes Electra 3 different?
IRID® adapts the lens to the light in under a second, with no battery. More visibility when the weather turns, without changing lenses or stopping.
The confirmation email never arrived.
Check Spam and Promotions. If it is not there, check the address you entered or request a new email from the confirmation screen.
Will you email me about other things?
You receive what you need for early access, plus any communications covered by the consent you selected. You can unsubscribe at any time.