Who knows a little bit of our story knows that we’ve always tried to find innovative solutions to make
skiers and snowboarders’ lives easier on the slopes.
Since the very beginning with our Eyes model we have explored how quick could lens interchangeability be,
and got to an amazing point with our “single lever” interchange system that so many loved on the Open and on the Shift.
Truth is, to go around with two lenses isn’t always easy so in the years we were the first ones to bring into the market
our “The One” photochromic and polarized lenses.
Our “The One” lenses were life changing for many skiers so that made us think: how can we improve them?
What can we do to make these amazing, darkness changing lenses, even better?
After two years of research we’re ready to present you the Electra.
1) The idea.
To use the sun’s energy to power an electric
circuit and an LCD film
2) The first prototypes
We spent months researching for the right supplier
for every single component and came up with
these first prototypes
3) Houston, we have a problem!
Although we were super excited, the prototype had a big
problem that needed to be addressed.
When active, the darkness of the LCD film wasn’t constant
During our tests we noticed that especially while skiing in a
4) Change of plans.
We kind of started from scratch, we found a new LCD film
technology that was perfect for our needs
5) Prototypes 2.0
Finally the prototype that we were looking for.
It was perfect!
6) The chip is ready
We developed our proprietary chip curing every single
detail to create a masterpiece, both perfectly
functionting and beautiful to have inside the lens.
It only weights 1.2 grams
7) The revolution starts
We’re finally ready to present you the answer to any skier and snowboarder’s dream
Frequently asked questions
PRICES AND PAYMENT
How much does it cost?
The goggle’s price will be 386.8€, but only for this pre-sale campaign it will be 269.59€
Do I have to pay the whole price when I book it?
Not at all, but we ask you for a 89.27€ confirmation deposit to protect ourselves from withdrawals.
When the goggle will be ready to be shipped we’ll send you an email complete the remaining part of the payment and let your
goggle be shipped immediately.
Will I be able to purchase it after this pre-sale period, like during the next ski season?
Yes, but the price will be 386.8€. Since the price of the components is very high we’ll only produce a small
extra amount, therefore it won’t be guaranteed that you’ll be able to purchase the lens color or frame color that you prefer.
SHIPPING AND DELIVERY
When will the goggle be delivered?
In September of 2020.
If the goggle, for some reason, is delayed, what happens?
It won’t happen, but in any case if the goggle isn’t ready for you on the 31st of October you will be able
to withdraw from the order, and have a complete refund of the confirmatory deposit you made.
What if you decide not to complete the project?
We have no intention of giving up, but if for any reason we should be forced to give up on the project
we will completely refund the confirmatory deposit.
How will the goggle be shipped? From where? Are there any customs duties that need to be paid?
The goggle will be shipped from our warehouse in Italy with an express courier (BRT or DHL) almost worldwide.
The delivery times are 24h for Italy, from 24 to 72h for the rest of the EU depending on the precise town and 72h for the USA.
You won’t need to pay any duty!
For the shippings within Europe the parcels will not pass through customs, while for the extra-EU shippings the customs duties are on us when applicable.
Is this new lens compatible for my goggle?
Right now you can book the whole goggle only, the lens will be compatible with all the "Void" model goggles.
PRODUCT AND TECHNOLOGY
Does the goggle really have no battery whatsoever?
None, 0, nada. The only thing that powers Electra is the energy of the light. That’s why the goggle is only
5 grams “heavier” than a regular goggle.
How can I “start” it? Will I need to do something to set it up when I’ll receive it?
No, the goggle will get to you perfectly functioning and ready to be used. You won’t need to do any preliminary set up.
Does it require a particular maintenance?
No, only the few cares you’d use for any other goggle, like keep it in a dry environment and clean it with
the microfiber cloth provided in the correct way (don’t worry there is a manual in every parcel we ship)
It looks like an amazing technology, if it’s so incredible, why don’t the Pro athletes use it?
Because we just finished developing it (and patenting it). Give it a good 8 months and you’ll see how many of them will use it!
Isn’t it annoying to see the lens flicker since it changes so quickly?
No, it’s actually the inverse, let’s see why.
The lens works darkening when there is more light and getting lighter when there is less light, so decreasing what is the natural
change in light.
Let’s make examples, shall we?
If you enter with your car in a dark tunnel, you switch the headlights on to compensate for the fact that there is less light.
Vice versa, if you are exiting a dark tunnel and you find yourself in the sunshine, you reach for your sunglasses to compensate for
the huge amount of light.
Electra, works in the same way. If the Electra gets darker it’s because the light in that moment increased, and Electra partially
compensated this external change to provide your eye with a stable light environment.
So if I enter in a shadowed area, even for a few meters, the Electra will immediately become lighter?
Exactly! In about 9 hundredths of a second it will become lighter, decreasing drastically your perception
of darkness and allowing your eye to work less, be more relaxed, and see better.
And the best thing is that you don’t have to move a pinkie, because the Electra automatically adapts to the varies lights conditions.
Case scenario: I’m a huge Oakley fan, and I know that last year they presented an electric goggle. Is this the same thing?
Nope. The two are very different technologies and they use different powering methods.
The first difference lies in the technology used to have the lens change: Oakley used an electrochomic material, while we
use a special LCD film studied to offer a constant color throughout the whole lens.
The difference between these two technologies is the velocity. The electrochromic material takes a couple of seconds to change,
while the LCD film takes a couple of hundredths of a second to change.
The second huge difference is in the powering method. Oakley used a battery because the electrochromic material needed a great
amount of energy to be powered.
To have batteries means to have something heavy, bulky, that has only a limited amount of “changes” for the day and that
you’ll have to recharge at night (or that you might forget to charge at night).
Electra doesn’t have any battery, the sun it’s its only, almost unlimited, energy source.
The third difference is the ability to auto-regulate its darkness. In Oakley’s case the user had to press a button to
change the lens’ color, while here are the solar cell and the chip that automatically adjust the darkness according to the light.
It’s pretty obvious that in many situations this difference is crucial. Could you imagine racing downhill at 80mph and to
have to click a button to have the lens change at any light change?
Or, if you’re a freerider, think about having your hands full with the poles and the gopro stick, and to have to reach for
the goggle to click a button to compensate for the fact that you entered in the woods…
Furthermore, the Electra has an unlimited number of darkness gradations to always provide the perfect optical filter,
while in Oakley’s case you could only choose among 3 different levels.
We can also add that, as far as we know, this model has never been delivered.
So why didn’t anyone make this before?
This is a question that comes in mind really easily thinking about many recent products, and we think it’s
actually due to many factors.
The first factor is that for many brands it’s easier to put attention to the design and to marketing, while relying on
technologies that are already tested and existing to avoid problems.
Out Of though was founded by a Physicist and counts within its staff an aerospace engineer, so they have all it takes to
develop a technological product from the ground up.
Not only, they have always invested their energies into researching the best technologies out there to help skiers and
snowboarders all over the world enjoy their passions.
The second factor is that this project has been hell.
After a kind of straightforward beginning, we realized that to obtain an LCD shutter that could keep the light transmittance
constant throughout the lens even if the sight angle changed was to do everything again. Start from scratch (again).
So we threw away a whole year of work and we re-started researching, plus it wasn’t guaranteed that we would have come up
with satisfying results.
Many big brands have product managers that must refer to their bosses the improvements they’ve made, and to invest years into a
project, with the relative costs, without the certainty of the results is something that stops many employees from taking action.
Is the lens resistant?
The lens is extremely resistant! The LCD is in fact between two poly carbonate lenses that have an amazing
grade of mechanical resistance.
What if it breaks?
No worries, in case the electric circuit or the LCD screen should break during the goggle’s normal use,
the lens will be replaced for free within the first two years after the purchase.
Should the lens break after a big fall or because of a misuse (like snorkeling with the goggle), you’ll be able to purchase
the lens separately, but this won’t be covered by our warranty program.